In trucking parlance, a "shipper" is anyone, business or an individual, who hires a truck to transport goods. A shipper may hire a truck for a variety of reasons -- perhaps there's a long distance to cover or the load requires more space than a car trunk or the trucking company has expertise in shipping across the border. But once a shipper decides to hire a trucking company, often the only -- or primary -- factor that closes the deal is price.

http://www.vancouversun.com/opinion/Shi ... story.html

Seems funny how this is not news to the trucking world on the road when we deal with these same drivers coming at us.